From Jember
to the World
Born in Jember, made for the world. Every thread carries a story, an identity, and pride from Indonesia.
Born from the Grind
Noto began in 2015 as a small workshop in Jember, East Java, and became a brand of its own in 2019. The name and the mark come from the tobacco leaf, the crop this city is known for and a symbol of endurance. To us a jersey is never just sportswear. It is character made visible, where local culture meets the work that happens on the pitch.
The Tobacco Leaf
Jember is tobacco country. The leaf in our logo carries the heritage of the city that raised us, proof that world class work can grow from local soil.
The Inverted N
The letter N, turned upside down. It stands for rising from the grind, a reminder of where we started and how far the climb still goes.
The lockups we sign our work with
What We Are Building Towards
Our Vision
To be the Indonesian sportswear brand that carries local identity and culture onto the international stage.
What We Stand For
We are not only making a product, we are building pride. Every detail is drawn with precision so a team walks out more confident, plays with pride, and grows with us.
The Road So Far
- 2015
Where It Started
A small workshop in Jember producing sports apparel with no brand name on it.
- 2019
Noto Is Born
The Noto trademark is registered together with the tobacco leaf logo, and the brand philosophy is set.
- 2020
Noto Futsal Championship
We start our own futsal championship, in the year the pandemic almost closed the business.
- 2021
First Professional Partners
Persedikab Kediri, Persebo, and PSSS become the first professional clubs to wear Noto.
- 2022
Into the International Market
The Persid Jember jersey reaches collectors worldwide through Classic Football Shirts.
- 2024
Flagship Store and Surowono
Our first store opens, inaugurated by the Regent. The Persedikab Kediri away jersey sells more than 3,000 pieces in three days.
- 2024
NOAS Technology
We launch the Noto Authenticity System, an NFC chip that proves every jersey is genuine.
- 2025
Crossing Borders
Our first overseas branch and store open in Malaysia, and Noto becomes the first Indonesian brand to sponsor a foreign football club, AIO Mytilinis in Greece.
From Indonesia, Worn Across Borders
Football does not need a shared language. Today our work is trusted by clubs, communities, and institutions in Indonesia, Malaysia, Greece, and Australia, with sales reaching the United Kingdom and the rest of Europe.
- IndonesiaHome Base and R&D
- MalaysiaRegional Hub and Partner
- GreeceOfficial Technical Partner
- AustraliaDistribution and Community
Get in Touch
Ready to Make
Your Own History?
Every team has a story. Build your team’s identity and pride with Noto.
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